“Since the very first batch of nuts entered Justin Gold’s food processor in his home kitchen in 2004, Justin’s innovations have transformed the conventional world of nut butters and confections by the use of a one-of-a-kind grinding process that merges high-quality, naturally delicious ingredients with amazing taste, texture and nutrition. This process took Justin two years to perfect, and the proof is in every bite. The mission at Justin’s is making the foods we love abnormal, with an uncompromised spirit of innovation, sustainability and community. Our products are made with common sense and the highest quality. And selectively choosing fine, all-natural ingredients will make them taste better. We think you’ll agree.”
From the Manufacturer
Our products are made with common sense and the highest quality. We think that selectively choosing fine, naturally delicious ingredients creates better tasting products. And we are certain your tastebuds will agree. Enjoy our naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups for their great taste, unique texture and convenient nutrition.
At Justin’s, we strive to make more than delicious products; we hope to make a difference. To name just a few initiatives: Mindfully Sourced Ingredients, Pollinator Conservation, Hunger Relief Give a boost to, Organic and Rainforest Alliance Certified Cocoa…and many more! As we grow, so does our ability to give back. Join us.
It all started with a jar. With the help of a simple food processor and the highest quality ingredients available, Justin revolutionized the world of nut butter to create products driven by a passion for delicious taste, unique texture and quality ingredients. First, he created them for his adventures. Now, he makes them for you.
As the first nut butter brand to market protein-packed nut butters in single-serve squeeze packs, Justin’s provides a convenient source of nutrition for an active lifestyle. Available in 7 varieties, squeeze packs are perfect to enjoy on toast, fruit or right out of the pack. So, give your favorite nut butter a squeeze anytime, anywhere and on anything.
What’s more perfect than peanut butter and chocolate? By blending his artisanal peanut butter with top quality chocolate, Justin created a better-for-you alternative to the conventional peanut butter cup. 100% organic, Rainforest Alliance-certified, gluten free and delicious. Yup, it’s how a peanut butter cup should taste. Available in dark, milk, or white chocolate, and miniature-sized if you’re adventurous.
The story began in 2004 when Justin Gold, a lover of the active lifestyle, moved to Boulder, Colorado in his 20’s. In order to fuel his long bike rides, Justin embarked on a mission to create new varieties of nut butter that not only packed the protein, but also tasted great. He began crafting the very first batches of his now-famous, culinary nut butters in his home kitchen.
Describe your product in 3 words.
Nuts. Fuel. Delicious.
How did you get a hold of the idea for this product?
Given that nut butter was a staple in my vegetarian diet, plain old peanut butter just wasn’t cutting it. I started grinding my own flavors and an assortment of experimental nut butters began to fill the cabinets. After weeks of hungry roommates stealing my tasty creations, I wrote my name on the jar and Justin’s was born.
What makes your product special?
When I first started making nut butter, I didn’t overthink whether it was “smooth” or “crunchy”, I just made it because it tasted good, that is made with common sense ingredients and fills a way of life need. That’s what I continue to do today, focus on making naturally delicious products. It’s simple in point of fact. Simple, and delicious.
What has been the best part of your startup experience?
It’s the creative and collaborative aspect of innovating that makes on a daily basis exciting. And, as we grow, we continue to invest in our commitment to corporate consciousness. We have the opportunity to actually be visionaries and develop great tasting products that people love.
10 individual squeeze packs (1.15oz each) of Justin’s naturally delicious Classic Peanut Butter, perfect for on-the-go
Only Two Ingredients, Natural Ingredients, Gluten-free, Non-GMO, Responsibly Sourced Palm Oil (RSPO) Certified Mass Balance Palm Oil + Cheyenne Mountain Zoo approved orangutan friendly palm oil, Kosher
8g Protein, 2g Fiber, 0g Trans Fat, 2g Sugar
Our products are made with common sense and the highest quality. A sense that selectively choosing fine, naturally delicious ingredients will make it taste better. And that no matter their size, companies should all the time be grateful to their customers, their community and the environment.
Try our six other delicious flavors: Honey Peanut, Honey Almond, Classic Almond, Maple Almond, Vanilla Almond, Chocolate Hazelnut